Media Center of the International Academy of Creativity and Excellence:
It is the authority responsible for media documentation and news of the Academy, as well as media production for all that is related to designs, advertisements, reports, videos, and coordination of the marketing plan and publication of the activities and procedures of the Academy and all its departments. It organizes, implements and produces documentary media of all kinds. managing various media, advertising, television, radio and print channels, In addition to providing third parties and publishing centers with news, accurate statistics and documented information about the Academy.
The remaining tasks are summarized as follows:
• Media documentation of all the activities of the Academy.
• Highlighting the academy in the media.
• Providing the academy’s departments and all its sectors with what is published in the media about the academy’s educational policy and activities through press files, media reports, and the electronic media center website.
• Providing the community and publishing and research centers with accurate statistics and documented information about the academy.
• Coordination and preparation with the media who wish to conduct media interviews, scientific programs, advertising and marketing through the academy or in cooperation with the academy.
• Organizing, advertising and marketing conferences, forums and seminars using all means of social communication.
• Responding to media, press and marketing inquiries after presenting them to the competent authorities.
• Preparing a periodic newsletter about the academy’s news, its news, and what is done in it (News Letter), which includes events, activities, and achievements, and publishing it inside and outside the academy’s website on the academy’s social media.
• Creating an information base and data on the Academy’s achievements on the site and through various media.
• Develop communication plans and programs that aim to achieve the goals of the media center.
• Preparing the weekly press file electronically (Al-Akhbar).
• Manage advertising and marketing tools for each academic detail.
• Supervise the production of media publications, advertisements and magazines with various details.
Also, one of the most important tasks is what the media center includes in terms of designing advertisements, reports and videos related to all the work of the academy and coordinating it.
Terms of media material, marketing and documentation, and what we have to take into account:
1. Choose the effective marketing material that has the strongest impact on the recipient.
2. Changing the style, performance, and coordination method every period of time to avoid boredom and routine.
3. Building an archive and marketing and media content arranged and distributed so that any content can be easily accessed.
4. Continuous documentation of all activities of all kinds, and the creation of an orderly and coordinated archiving system for each content.
5. decide how often you want to post; As in the case of frequent posting may cause you to become a source of annoyance and while posting enough may cause your audience to lose interest in your posts.
6. Consider your brand voice. Or the kind of words you use to communicate with your customers. Is it authentic, friendly and formal, or practical and business-like?
Keep it consistent and make sure it matches the way you talk about it on other platforms.
7. Create a dialogue with customers by sharing your knowledge, asking for opinions, and posting responses to others’ ideas and comments.
8. Include the hashtag (hashtag) on the post so that our clients know how to tag our project when publishing the photo.
9. Track performance by counting the number of our followers, views and visits over a specified period of time; Facebook and other social media can access this combined information.
10. Investing in advertising campaigns on social media channels, Such as: Facebook, Twitter, Instagram, They each provide options to help us reach certain customers based on their location, gender, or interests.
11. Experimenting with a small, inexpensive, paid ad campaign can help you select ads and create more successful campaigns.
12. Sharing the image of our products, customers and events on Instagram and other social media sites can be effective ways to attract new followers and better marketing…
13. Provide exciting content tailored to your customers’ needs; This will help them click on your content.
14. Make your marketing message clear, short and well organized.
15. Its title should be short and eye-catching.
16. The ad must end with an action that tells customers what you want them to do.
17. Use easy and widespread marketing applications and programs, WhatsApp. Insta facebook twitter, youtube,
The media center member must:
1- He shall not be less than eighteen years of age.
2- To be of good conduct, And reputable..
3- That no final judgment has been issued against him in a crime involving moral turpitude or dishonesty, Unless he was credited.
4- He should not have been previously dismissed or dropped from any other center. or sports, cultural or social clubs, for disciplinary reasons, Or reasons related to public morals, public order, or traditions observed in the Arab countries.
5- To abide by the statute and internal regulations of the media center and work to achieve the goals and missions of the center.
6- Obligation to attend meetings periodically, apologize and submit a request in case of inability to attend.
7- Commitment to accomplish the tasks entrusted to him at the specified time without any excuses or omissions.
A member of the center must adhere to the following duties:
1- Work to achieve the goals of the center and avoid everything that harms its entity or harms its reputation.
2- Commitment to the Centre’s statute, internal regulations, and decisions of the Centre’s director.
3- Providing advice and advice to those in charge of managing the center.
4- Contribute to the Centre’s activities, programs and activities and cooperate with its members in implementing them.
5- Preserving the publications, publications and all advertisements of the center and not leaking or publishing them except when authorized to do so according to the task entrusted to him by the director of the center.
6- Observing order and ethics while working with the members of the center.
7- The initiative to update his membership data whenever there is any modification thereto. And respond to the center’s instructions in this regard.
Terms and regulations for those who deal with us as a marketing and media agency for them on our page:
1. Determine the features offered to them by us as a marketing destination for them.
2. Determine our marketing cost.
3. The customer puts a picture of our marketing plan that will be followed so that he is aware of the details and takes written approval for that.
4. Create conditions for agreement with him, including the marketing period, marketing sites, type of marketing, and marketing methods.